Here is a link for Customer Loyalty in the mobile environment: http://radiotrafix.wordpress.com/2010/05/20/increasing-customer-loyalty-through-their-mobile-phone/
Masterkey Learning Blog
The WOW Paradigm blog
Here is a link for Customer Loyalty in the mobile environment: http://radiotrafix.wordpress.com/2010/05/20/increasing-customer-loyalty-through-their-mobile-phone/
This, I think, is a valuable contribution to this space. It’s partly a question of where technology is going – just how much will we rely on our smart phones to know what’s happening? I know, for myself, I get emails, surf the web, get updates on sites that interest me, look up locators for a club or restaurant where I’m presently located, see what special deals are available where I’m cruising, and so on. And I’m an old person! So what does Customer Loyalty and WOW! mean in a business in this techonogical age?!
Here is another good link that follows on from the one above.
http://responsemedia.wordpress.com/2010/05/21/word-of-mouth-in-the-digital-space-is-most-effective-when-it-meets-four-criteria/
This is more from a marketing perspective and involves research from McKinsey. Ït is looking at what “word of mouth”advertising means and how to make it effective in the digital space. Here’s a short excerpt:
Word of mouth is the primary factor behind 20% to 50% of all purchasing decisions. And it is a key factor when consumers are buying a product for the first time in emerging markets or are purchasing a high-ticket item.
McKinsey also states that word of mouth can be measured and is most effective when these four elements coincide:
1.It discusses important product features
2.It comes from an individual who is trusted by the recipients of the message
3.Its content is relevant, i.e., based on personal experience vs. a passed-on recommendation by a third-party
4.It occurs in a small, closed network rather than wide, dispersed network (i.e., a Facebook network of 300 friends vs. Amazon)